Wage War on the Machine with Whoa Excel Addin

Roadmap for creating commercially useful software at work (and home).


“The most contagious virus is an idea.”
Dom Cobb, Inception
Vision

We offer a path for learning to code at work while building useful things for your employer. Our mission is to upset the apple cart by weaponizing everyday Excel users with a tool and mental model that enable them to create software so effective it becomes impossible to ignore.

Strategy

We combine three elements: business domain knowledge, a developer’s mental model, and an unconstrained Excel-based coding environment. When these align, they ignite — like fusion.

Our addin flies stealth under the radar of IT governance and corporate committees ("the Machine") obstructing more conventional paths into the technical realm.

The Machine is Real—And You're Already in It

Millions of capable minds remain shackled to spreadsheets, doing repetitive busywork by hand. We call this system the Machine, a web of bureaucracy and IT constraints designed to limit your leverage.

We propose a role reversal. By harnessing your existing domain knowledge and providing a powerful coding environment right within Excel, you unlock exponential leverage. With AI reshaping industries, the era of rigid corporate roles is ending—now, domain experts hold the advantage over traditional developers.

🚀 Career Insurance

Don't wait for your role to be automated— become indispensable by automating it yourself.

⚖️ Asymmetric Advantage

A little coding knowledge tilts the playing field in your favor. And most analysts don’t code, so even small skill confers substantial benefits.

🎯 Practical Skill Acquisition

Forget generic tutorials and busywork projects. Learn to code while building something of commercial significance.